EL PASO, TX—Starwood Hotels & Resorts Worldwide, Inc. unveiled plans for its Aloft brand to debut here.
Owned by Bassett Partners EP and managed by Aimbridge Hospitality, Aloft El Paso Downtown is scheduled to open in July 2016, featuring 100 guestrooms.
“Aloft is a great match for the dynamic city of El Paso and will appeal to the next generation of travelers with its urban design; live music at the W XYZ bar; and unbeatable location at the heart of downtown,” stated Brian McGuinness, SVP, Specialty Select Brands for Starwood. “The enthusiasm of travelers worldwide is fueling the Aloft brand’s rapid growth as it approaches the 100th hotel milestone.”
Aloft El Paso Downtown will be centrally located near numerous restaurants, bars and shops, and the University of Texas at El Paso, and will be less than 15 minutes from El Paso International Airport.