STAMFORD, CT—Starwood Hotels & Resorts Worldwide, Inc. and TripAdvisor have partnered to make Starwood’s global hotel portfolio accessible on the TripAdvisor instant booking platform. The partnership enables Starwood to market and merchandise its lifestyle brands to a unique customer base, starting in the first half of this year.
“We are excited about an enhanced relationship with TripAdvisor as it allows us to deepen our touch points with TripAdvisor’s global community of travelers while maintaining a consistent connection with guests before, during and after their stay at a Starwood hotel,” said Julie Atkinson, SVP of global digital for Starwood Hotels & Resorts. “We appreciate the work TripAdvisor has done to expand upon the existing distribution models and the partnership will provide a clear benefit to our global hotel portfolio.”
With TripAdvisor instant booking, users click on a “Book Now” button to initiate a reservation. Travelers are reminded throughout the booking process that their reservation is powered by Starwood and are provided links and phone numbers to contact the hotel’s customer service associates directly; all support inquiries will be handled by Starwood’s customer care team.