Sonesta International Hotels Corporation has appointed Elizabeth Harlow as the company’s chief marketing and brand officer.
In this new role, Harlow uses her more than two decades of hospitality experience to strengthen Sonesta’s market position and raise awareness of its portfolio of 15 diversified brands, approximately 1,200 locations and more than 100,000 guestrooms and its ranking as one of the largest hotel companies globally.
She previously held leadership roles at travel and real estate organizations that include independent operators, Fortune 500 companies and other hospitality brands, including Starwood Hotels & Resorts, The Leading Hotels of the World and MGM Resorts International. At Sonesta, she is responsible for increasing Sonesta’s brand recognition, implementing strategic objectives and revenue-driving marketing initiatives.
“Elizabeth’s strong record of meaningfully engaging with customers will benefit Sonesta branded, managed and franchised properties,” said Vera Manoukian, COO, Sonesta. “Her expertise in brand and service development, coupled with her understanding of both independent companies and large public enterprises, will be invaluable to Sonesta as we continue our journey of growth, expansion and increased market awareness.”