MINNEAPOLIS, MN—SoftBrands Inc., a supplier of enterprise application software, has formed a sales and marketing partnership with Kerry Hotels to launch a new hotel group that will be known as The Karyon Collection by Kerry Hotels. Kerry Hotels currently provides sales and marketing solutions to more than 50 independent boutique hotels worldwide. Through the new partnership, members who utilize SoftBrands Karyon travel distribution services will be able to take advantage of Kerrys representation service to drive growth and reach travel providers that may be otherwise out of range for a typical independent hotel, according to the company.
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