NEW YORK—SIXTY Hotels, a brand established by brothers Jason, Michael and Lawrence Pomeranc, and long-time collaborator Stephen Brandman, has appointed hotel industry veteran Dianna Balabon as SVP of sales & marketing. Balabon joins Gary Hawkins, VP of revenue management, and Nina Libby, director of e-commerce, in the now fully completed sales, marketing and revenue team.
The expanding SIXTY Hotel Group features four boutique luxury hotels in New York City and Los Angeles, with Miami opening this fall and Montreal in 2016. “With Dianna’s arrival we strengthen an already dynamic team, providing exceptional support to each property with the talent and capacity to expand the brand quickly,” said Jim Biggar, president, SIXTY Hotels.
With more than 24 years of experience in luxury hotel sales and marketing, Balabon worked most recently with Rosewood Hotels and Resorts. Prior to that, she spent three years as VP of sales for André Balazs Properties as part of Balazs’ executive team of eight strategists.
Hawkins joins SIXTY Hotels after a six-year tenure with Standard Hotels and André Balazs Properties, where he served as corporate director of revenue management. Libby was previously at Vornado Realty Trust; her specialties include SEO, paid media, social media marketing, responsive design, content marketing and revenue management, according to the company.