STAMFORD, CT—Sheraton Hotels & Resorts and Showtime announced a six-year milestone celebration of their longstanding, successful partnership with the launch of new, exclusive access and content for Sheraton guests.
There will be a panel discussion featuring the network’s creative minds and talent, as well as through a series of city guides inspired by the network’s original series, such as The Affair, Homeland and Ray Donovan.
The panel discussion, “Sheraton Presents: Behind the Lens with Showtime,” will kick off Oct. 21 at 7 p.m. PST/10 p.m. EST at the Sheraton Los Angeles Downtown, and will also be livestreamed for consumer viewing and interaction.
“We are thrilled to invite guests and entertainment fans to go backstage with some of their favorite Showtime original series through exclusive events and offerings that are inspired by the network’s highly acclaimed programming,” said Bob Jacobs, VP, brand management, North America, Sheraton Hotels & Resorts. “Our successful, long-time partnership with Showtime enables us to continue inspiring Sheraton guests with thought-provoking access, and allowing them to keep up with their favorite shows effortlessly while on the road.”
“Sheraton Presents: Behind the Lens with Showtime” will feature creatives from a variety of Showtime original series, including Lyn Elizabeth Paolo (costume designer, Shameless), Mircea Monroe (actor, Episodes), Pooch Hall (actor, Ray Donovan), Sean Callery (composer, Homeland), and Jessika Borsiczky (executive producer, House of Lies). Moderated by Randy Runkle, SVP of programming for Showtime Networks, Inc., the discussion will cover all aspects of the creative process, including production and writing, music composition, and, of course, acting. Sheraton and Showtime are inviting fans to ask questions of the panelists before and during the event by tweeting with #SheratonPresents and #Showtime. Additionally, consumers can view the panel remotely via livestreaming on Sheraton’s Facebook page and at select Sheraton properties in restaurants/bars or the Sheraton Club Lounge. Exclusive interviews, photos, and video from the event will also be available on social media channels and on Sheraton in-room channels.
Sheraton and Showtime are also providing guests more ways to explore various destinations under the guise of their favorite characters through a new set of city guides featuring travel content inspired by Showtime series.
The first two guides to premiere are based on Homeland and The Affair. The Homeland guide centers on “DC Undercover” and the best places to eat and explore when wanting to stay off the radar in Washington, DC, while The Affair guide offers a curated exploration of Brooklyn, NY to help inspire creativity, according to the company. The city guides will be available to Sheraton guests on property websites, through the Sheraton brand’s social media platforms and through the SPG Weekend website, which offers weekend ideas.