MONROE TOWNSHIP, NJ—Villeroy & Boch has named John Schroeder VP of sales and marketing for its North American U.S. Hotel & Restaurant division.
Schroeder, who possesses more than 19 years of experience in the industry, will be responsible for managing all sales and marketing, brand awareness campaigns, product development promotions and incentives, and strategic initiatives.
Bernard Reuter, president of Villeroy & Boch Tableware, said, “John is a proven industry veteran and will be instrumental in the continued expansion and service to hotels and restaurants across the country. With his extensive experience in managing national accounts, John will spearhead innovative programs to drive continued growth.”
Schroeder joined Villeroy & Boch in 2013 as director of national accounts. Prior to joining Villeroy & Boch, he served as national accounts manager at International Tableware and as the director of marketing for Anchor Hocking. He began his career with Libbey Glass.