FRANKFURT, GERMANY Ramada International Hotels & Resorts, a division of Marriott International and Treff Hotels of Germany and Switzerland have reached an agreement that will result in the co-branding of approximately 80 existing Treff hotels and resorts with almost 12,600 rooms.
Concurrently, Ramada International has concluded an exclusive agreement with Hospitality Alliance AG of Switzerland, a division of Treff Hotels, that will result in the development of an additional 10 hotels per year in Germany and Switzerland over the next five years. With both agreements, Treff Hotels will be the largest Ramada International franchisee.
All properties will be operated by Treff Hotels and will carry one of the following brand names beginning in January 2001:
Ramada-Treff Hotels
Ramada-Treff Plaza Hotels
Ramada-Treff Resorts
Ramada Plaza Hotels
Ramada Encore Hotels
Ramada Hotels
Ramada Resorts
Under terms of the co-branding agreement, the former Treff Hotels will benefit from Marriott Internationals worldwide sales and marketing distribution network and travel agent programs. An extensive refurbishment program will be implemented to bring all properties in Treffs current lodging system in line with Ramada Internationals guest services and security standards.
The development agreement will open new hotels and target existing properties that meet Ramadas safety and quality standards in key gateway cities and regional hubs in Germany and Switzerland. (10/10/00)