IRVINE, CA—Pacific Hospitality Group (PHG) has named Robb Walker as its COO and Scott Meldrum as CMO.
Walker will oversee the operational aspects of the company’s 12 hospitality assets, which include the Meritage Collection, a portfolio of lifestyle and luxury properties, and branded properties under the AC Hotels by Marriott, DoubleTree by Hilton and Wyndham flags. Meldrum will be responsible for driving the marketing efforts for PHG and all its affiliated companies.
With more than 30 years of experience leading operations in the hotel industry, Walker welcomes his new role after serving one year as VP of operations for the Meritage Collection. He succeeds Steve Arnold who has elected to resign to pursue new opportunities after a successful 15-year career with the company. Arnold will remain a key partner and investor in several of PHG’s key properties, and the company’s CEO Tim Busch will assume the title of president.
“I am thrilled to have both Robb and Scott as part of PHG’s executive team,” said Busch, president and CEO, PHG. “Both will do an incredible job assisting PHG in reaching its ultimate potential and continuing to grow as a company.”
As a digital marketing and social media veteran, Meldrum has provided global marketing strategy and media solutions for leading brands in the automotive, entertainment and hospitality industries. Leveraging 20 years of interactive experience, he has delivered digital advertising and social media campaigns for global brands, including Starbucks, MGM Resorts, Kia Motors, Marriott International and Disney Pixar.