DUBAI—Outrigger Resorts, the resort brand of Outrigger Enterprises Group, has joined Global Hotel Alliance as the alliance expands its footprint in new markets, including Outrigger locations in Hawaii, Fiji, Guam and Mauritius.
The move adds nine resorts to GHA’s network of 33 independent brands and more than 550 hotels.
“GHA is about bringing together fiercely independent brands, many of which have been privately held for generations, and giving them the ability to thrive on their individuality in a rapidly consolidating hospitality market. Outrigger fits that mold perfectly and will benefit from our shared loyal customer base of over seven million Discovery members, many of whom are in Outrigger’s key feeder markets,” said GHA CEO Chris Hartley.
David Carey, president and CEO of Outrigger Enterprises Group, shared what the opportunity represents for the brand: “Outrigger’s existing loyal guests return to our hotels because they love the authentic local experience and signature amenities we offer at some of the most iconic beachfront destinations in the world. GHA’s Discovery loyalty program and distribution network give us access to millions of new, like-minded loyal customers, from similar brands to ours, which will extend our reach within our key feeder markets, and into new markets that are not cost-efficient for us to exploit alone.”
The integration of Outrigger Resorts into GHA will be completed later this year.