LONDON—NH Hotel Group will bring its nhow brand here in a new development located within the districts of Shoreditch and the City of London, following a management agreement signed between the group and AXA IM-Real Assets. NH is expected to operate the hotel by 2019.
Located in a 5.5-acre, mixed-use development called 250 City Road and designed by Foster + Partners, the eight-story hotel will feature 190 rooms, a restaurant, bar, gym and meeting rooms.
The nhow brand already has a presence in Milan, Berlin and Rotterdam, and is expected to reach 12 additional destinations by 2018.
The company has two other nhow projects: one in Amsterdam, called nhow Amsterdam RAI, and another development in Santiago de Chile.
NH Hotel Group operates close to 400 hotels representing almost 60,000 rooms in 29 markets across Europe, the Americas and Africa, including Amsterdam, Barcelona, Berlin, Bogota, Brussels, Buenos Aires, Düsseldorf, Frankfurt, London, Madrid, Mexico City, Milan, Munich, New York, Rome and Vienna.