ORANGE COUNTY, CA—Montage Hotels & Resorts has announced the appointment of Cristina Romero-Peri as director of sales & marketing at Montage Los Cabos, which is scheduled to open in 2018. A hospitality professional with extensive experience in Latin America and Mexico, Romero-Peri will oversee all sales and marketing efforts for the luxury hotel collection’s first international address, including all group and leisure sales activities.
Romero-Peri brings more than 18 years of sales and marketing experience in hospitality to Montage Hotels & Resorts, and over 15 of those years in the Los Cabos market. Most recently, Romero-Peri was executive director of sales & marketing at One&Only Palmilla in Los Cabos, responsible for managing the resort’s sales, reservations and revenue teams, as well as for marketing and strategic partnerships. She initially joined the resort at its opening and rebranding in 2003, and later returned as part of the same executive management team in 2011. In April 2015, Romero-Peri was part of the team that repositioned and reopened One&Only Palmilla following the eight-month closure and renovation due to Hurricane Odile.
“Cristina is a dynamic sales and marketing executive—passionate, knowledgeable and creative,” said Alan J. Fuerstman, founder and CEO, Montage Hotels & Resorts. “She brings extraordinary experience in the ultra luxury market and is the ideal person to lead the sales and marketing team of our first international resort.”
In between her time at One&Only Palmilla, Romero-Peri was principal of her own firm, Romero-Peri Resort Marketing, offering resort-specialized sales and marketing consulting services. In this role, she represented Vila Vita Parc in Algarve, Portugal, with the goal of increasing business from the U.S. and Latin America. Before that, Romero-Peri was regional director of sales & marketing, Mexico with Capella Hotels & Resorts; area director of sales & marketing, Mexico for Kor Hotel Group; director of sales & marketing with Las Ventanas Al Paraiso; and senior sales manager with L’ermitage Beverly Hills.