MCLEAN, VA—MMGY Global, an integrated travel and hospitality-marketing firm in the U.S., has acquired D.K. Shifflet & Associates (DKSA), a provider of syndicated research and insights for the travel and tourism industry.
DKSA is the first acquisition by MMGY since Peninsula Capital Partners, a private equity firm with experience in the global travel industry, made a significant equity investment in the firm earlier this year.
DKSA’s team will continue to operate in McLean as a business unit within the MMGY Global organization and will give MMGY an expanded geographic presence in the nation’s capitol.
“This merger will allow us to integrate DKSA’s powerful data describing how many people go where, when, how and with whom, as well as what they do and spend, and how they feel about those places and brands, with MMGY’s rich behavioral insights into why travelers make the decisions they make. No other company in the travel industry will be able to offer as complete an understanding of the U.S. traveler,” said Doug Shifflet, chairman emeritus of D.K. Shifflet & Associates.