LOS ANGELES—sbe will debut The Redbury Hotel in New York City, slated to open Q1 2016. The CIM Group recently purchased the Martha Washington Hotel, located at 29 East 29th St., and has brought on sbe Hotel Group to manage the existing 256-room property and convert it to the largest Redbury Hotel. As an extension of its long-standing relationship with the brand on behalf of its other properties within the Redbury Hotel and SLS portfolios, sbe Hotel Group has also brought The Redbury Hotel New York into membership of Preferred Hotels & Resorts.
Joining Sam Nazarian, sbe’s founder, chairman and CEO, in developing the concept for The Redbury is photographer, director and Creative Director Matthew Rolston. The Redbury New York is adjacent to New York’s legendary center of pop music creation—known as Tin Pan Alley. Incorporating elements of this narrative into the property’s design and guest experience, Rolston will partner with the design team behind both Redburys in Hollywood and South Beach, Dakota Development and Avenue Interiors, to draw inspiration from the brand’s heritage and design concept.
Rolston stated, “Even though my work is extremely diverse, the unifying factor has always been a strong sense of place and a special feeling of romance. I want guests to feel both stimulated and relaxed at the same time. That’s something we all crave, especially residents of and visitors to New York.”
Union Square Hospitality Group’s restaurant Marta will remain open on the property’s ground-floor level. Helmed by Executive Chef and Partner Nick Anderer, Marta draws inspiration from the rustic tradition of the Roman pizzerie—local haunts that churn out thin, crackly-crusted pizzas—and features an open kitchen with two wood-burning ovens and an open-fire grill.
The Redbury Hotel New York’s guests and visitors will be able to experience amenities in partnership with sbe’s SLS Park Avenue, set to debut summer 2016, whose close proximity allows for an elevated hospitality alignment between sbe’s two New York destinations, according to the company. The association will also allow for curated meetings and events that share elements and venue options from both properties.