Marshall Management Signs Agreement To Operate Baltimore’s Mount Vernon Hotel

SALISBURY, MD— HOTEL BUSINESS® has learned that Marshall Management, a leading mid-sized management company, has signed an agreement to manage the 195-room Mount Vernon Hotel in Baltimore, MD. The property is owned by Baltimore International College (BIC), a private college specializing in culinary arts and hospitality business and management. “Our immediate goal is to fully reposition the Mount Vernon,” said Michael Marshall, president of Marshall Management. “We had success in turning around a sister property in Baltimore, the Hopkins Inn Hotel, a facility with 26 boutique units. The Mount Vernon currently achieves far less than its peer group in revenue per available room (RevPAR). Through aggressive marketing, especially e-marketing, we expect to add 15 to 20 occupancy points within the next few months. Since we arrived, room revenue for the first month increased nearly $60,000 over last year.” The property is the second BIC-owned hotel operated by Marshall Management and the management company’s third new contract in 2003. Marshall noted that he expects to add three to five additional management contracts by year end. —Shannon McMullen