Marriott International Inc. will expand its portfolio in Turkey with the expected opening of 10 properties by the end of 2022.
With the anticipated openings, the company’s portfolio in Turkey is expected to encompass 43 properties with more than 7,000 rooms across eight markets by the end of 2022. Reinforcing its long-term focus on the market, the company also revealed two recent deal signings under the Four Points by Sheraton brand.
“Marriott International has a strong history of successful operations in the Turkish market,” said Begüm Kaya, director, development, Turkey, Marriott. “With our captivating portfolio of brands, world-class distribution platform and all-encompassing travel program, Marriott Bonvoy, we appreciate the confidence our owners and franchisees have with us in this exciting market.”
The company continues to see growth in its select portfolio across brands such as Four Points by Sheraton and Residence Inn by Marriott. Four Points by Sheraton builds upon its momentum in the Turkish market with the Four Points by Sheraton Istanbul Kagithane expected to open this year and the Four Points by Sheraton Elazig projected to open in 2022.
To meet the demand for longer-stay accommodations in the country, the company is expected to debut its extended-stay brand, Residence Inn by Marriott, with the anticipated opening of Residence Inn by Marriott Istanbul Atasehir later this year.
The company’s premium brands also remain a strong driver of growth in the Turkish market, it reports. Following the recent opening of Orientbank Hotel Istanbul, Autograph Collection, two new Autograph Collection hotels are planned to open in Istanbul—The Burdock, Autograph Collection in 2021 and Orient Occident Hotel, Autograph Collection in 2022.
Delta Hotels by Marriott made its debut in the country in 2019 with the opening of Delta Hotels by Marriott Istanbul Halic. The brand is slated to open Delta Hotels by Marriott Istanbul Levent by the end of 2021.
Sheraton Hotels & Resorts, which is currently undergoing a design transformation, remains a popular brand in Turkey, the company reports. Following the recent openings of Sheraton Istanbul City Center and Sheraton Istanbul Levent, the brand is anticipated to open Sheraton Istanbul Esenyurt next year.
Marriott Hotels, the company’s flagship brand, continues to further grow its portfolio in Turkey with the recent opening of Izmir Marriott Hotel.
While much of the company’s past growth in Turkey has been through new-build developments, the company has seen an increase in conversion opportunities. In the past two years, the company has signed six conversion deals across the country. The company has since opened five of the conversion deals under a Marriott International brand, including Sheraton Istanbul City Centre and Sheraton Istanbul Levent. There is also increased interest in the adaptive re-use space where developers are looking to convert existing buildings into hotel accommodations. In the past three years, the company has signed four adaptive re-use conversions in Turkey including JW Marriott Istanbul Bosphorus and The Burdock, Autograph Collection.