PARIS—Louvre Hotels Group and Magnuson Hotels Worldwide have signed a partnership agreement creating the largest European distribution platform ever set up on the North American market, according to Magnuson.
The partnership works on the geographically complementary portfolio of the groups and, with the inclusion of new shareholder Jin Jiang International Holdings Ltd., has a global offering of more than 3,600 establishments across three main markets: Asia, Europe and North America. Magnuson Hotels Worldwide includes 1,000 hotels and 89,000 rooms.
“This global alliance is a significant opportunity for our network of hotels in North America, and will advance Magnuson and Louvre Hotels Group as global players in the industry,” stated Tom Magnuson, CEO, Magnuson Hotels Worldwide.