NEW YORK—Loews Hotels has promoted two members of its executive team—John Cottrill to COO and Matthew Brenner to CFO—and also added George Fleck as SVP of brands and marketing.
Cottrill has been EVP of operations since 2012, where he has had a strong track record of shaping and leading day-to-day operations, including food & beverage, training & learning and facilities, according to the company.
Brenner joined Loews in 2014, and moves up from his role as SVP and corporate controller. In his new position, Brenner will oversee all aspects of finance, accounting, reporting, strategic planning and risk management. His appointment comes as a result of CFO Vince Dunleavy’s retirement at the end of this year.
“I am very proud of our senior leadership and truly believe our team is stronger than ever,” said Kirk Kinsell, president & CEO of Loews Hotels. “As we continue to grow and transform, it is an honor to work alongside such a talented and skilled group of leaders.”
Fleck, who has more than 20 years of hotel operations, marketing and brand management experience, will oversee the architecture, marketing, management and expansion of the Loews brands, including Loews Hotels & Resorts, Loews Regency, and the OE Collection.
“We’re very excited to have George’s expertise as we continue to develop the Loews family of brands across North America,” said Kinsell. “His eye for hospitality brand innovation, fluency with digital and social media, and talent for creating meaningful partnerships, authentic programs and creative promotions that appeal to contemporary travelers are highly desirable at a pivotal moment of growth for our portfolio.”
Prior to joining Loews, Fleck was Starwood Hotels and Resorts’ VP of global brand management, where he aligned the global strategies of the upper-upscale Le Méridien and Westin brands. Fleck originally joined Starwood in 2002 and held various leadership roles in sales & marketing at W brand properties. In 2009, he became director of marketing, Europe, providing marketing support and strategic vision for W Hotels openings in Europe, Africa and the Middle East. A year later, he became senior director, global brand management for W Hotels Worldwide. Fleck also worked in various sales, marketing and operational positions for Hyatt Corporation and Marriott International in the U.S. and Europe.