NEW YORK—Local Measure released “The Business of Being Well,” a new eBook that brings together the company’s proprietary research on wellness with the observations of five of the hotel industry’s best known CEOs and executives, and describes how social media has created a powerful platform for wellness to drive hotel revenues and increased guest engagement.
The eBook concludes that wellness is not simply a trend, but a major driver of revenue growth for hotels and in the general economy. The trend will intensify further in 2018, making it important for hotel practitioners to make wellness a central part of their offerings in many areas of the guest experience.
In addition to commentary from these senior executives, the eBook contains information on current wellness and fitness programs at hotels worldwide, including yoga and fitness programs currently being offered at Fairmont Hotels; Six Senses’ Pioneering Wellness initiatives, which include healthy building environments as well as special healthy food offerings; nutrition-based menu-planning at Rocco Forte Hotels, and more.
The eBook also offers tips for enabling hoteliers to stay in front of the trend, including investing in gym design and maintenance; offering in-room fitness and on-property fitness training classes; and making the hotel’s wellness program social by sharing photos on Instagram and other online channels.