NEW YORK At a New York City conference yesterday, Leading Hotels of the World in Switzerland, a group of 27 luxury hotels, announced that they will offer a unified discounted standard room rate of $278. Under this Hotel Pass Classic, a traveler can now pay the same rate at the Widder Hotel in Zurich as the Le Richemond hotel in Geneva.
Leading Hotels also announced the beginning of an intensified promotional campaign in New Nork to increase awareness of Switzerland s luxury hotels. The aim is to interact with the U.S. traveler in order to develop new ties and alliances with the travel trade. This past year the amount of Americans traveling to the Leading Hotels in Switzerland increased by 10%. (9/15/00) –Diana M. Rodriguez