La Quinta Inns & Suites has acquired a reputation as a leading brand in the select service segment. Based on the numbers, it is no wonder.
Owners are seeking out relationships with La Quinta as the most desirable franchise partner, as the brand surpasses 800 hotels with close to 170 in the pipeline.
The Numbers Tell the Story
At mid-year 2011, La Quinta’s franchise portfolio RevPAR growth performance continued to trend up, increasing market share each month with no less than a 3% gain consecutively of RevPAR index among our competitive set.
Equally impressive are the brand’s guest satisfaction scores from our guests, which sustain our highest levels at almost 87%.
The brand’s reservation contributions for comparable operating locations increased to 42.4% in 2010, and continue to grow year over year.
As La Quinta approaches 1,000 hotels, the growth continues to come almost exclusively from new-build properties (more than 88% of the pipeline), and all are La Quinta Inn & Suites.
It adds up to quite a success story, which is attributable to the performance of the properties across the La Quinta system, and to franchise partners—a select group, most of whom own multiple La Quinta locations, and multiple brands as well.
An International Brand
La Quinta also continues rapid international growth, in particular throughout the Americas—including Latin and South America.
Already well established in Canada and Mexico, this year, the brand opened a new construction property in the downtown business district in Cancun, another new construction property in Poza Rica—and expects more new openings in Mexico before year’s end.
The brand expects to announce soon multiple new international agreements—for countries throughout Latin America—and in coming years, envisions taking the brand to other continents as well, including Asia.
Coupled with innovative franchise training, support and local market business building programs, it’s no wonder La Quinta’s “proven name” and “proven numbers” continue to lead the industry!
For more information, please call 1-866-832-6574, or email [email protected], to become part of the most exciting brand in the hotel industry.