PARSIPPANY, NJ HOTEL BUSINESS. has learned that Knights Inn is finalizing plans for a new service culture and growth strategy, which it expects to launch at its annual conference in Nashville on October 22. Bruce Bloom, president/CEO of the brand marks his one-year anniversary with the chain next month. He is spearheading the new strategy, which is also expected to downplay Knights Inns Sir Knight mascot. (9/25/00) Shannon McMullen