LOS ANGELES—Kaptivating Hospitality Group has expanded marketing capabilities for hospitality clients using Marketing Intelligence.
Chris Wichers, president and COO of Kaptivating Hospitality Group, said, “Driving great reporting into the hotel marketing function helps our clients refine their offers and improve campaign effectiveness. The addition of new tagging functionality for keywords is an example of a detail that reveals new information to our users. Visualizing guest engagement is essential and our expanded keyword management system is effective and easy to use.”
Wichers added, “Our use of keywords for campaigns and leads is an important component of Marketplace Intelligence. Understanding what’s most effective—and why—helps hotels make better marketing choices cost effectively.”
The use of social media platforms has evolved into an important business tool for hoteliers. According to the company, the Marketplace Intelligence solution allows hotels to engage with prospective guests, capturing social network conversations and marrying them with tailored hotel offers and marketing messages to generate direct booking opportunities.