AUSTIN, TX—The JW Marriott Austin is set to debut its new Spa by JW, debuting September 19.
Created to demystify and reimagine the spa experience, the JW Marriott brand’s new concept offers guests an intuitive experience that is luxurious yet purposeful with treatments and products designed to address four core benefit states: calm, indulge, invigorate and renew, according to the company.
The spa will feature nine treatment rooms and will offer a variety of experiences including massages, nail treatments, Express Spa Suites and HydraFacial services. The JW Marriott Austin and the new Spa by JW are managed by White Lodging Services.
This will be the third Spa by JW globally and second in Texas, coming on the heels of openings at JW Marriott Houston Downtown and JW Marriott Mumbai Sahar, India.
“Our guests are incredibly passionate about well-being but they don’t always have the time to invest in cultivating it. They are looking for an experience that delivers true impact and results that are tailored to their state of mind,” said Mitzi Gaskins, VP, global brand management and guest experience for Marriott Hotels & Resorts. “Spa by JW offers an environment where you can choose exactly what you want, when you want, without any of the intimidation or hassle.”
The Curator’s Desk helps guests explore all of the treatment options from full-service to express spa treatments, which are developed in collaboration with JW Marriott brand partner Aromatherapy Associates.
Designed for guests who do not have the luxury of time, Spa by JW express treatments provide on-demand services that start at a 12-minute entry point and are bookable without an appointment.
Other features include express spa suites, designed around a state-of-the-art massage chair, exclusive to JW Marriott, featuring embedded scent infusers, noise canceling technology, and cell phone charging stations. Treatments include a variety of 12- to 25-minute services such as the Relaxing Scalp Massage (Calm), Hydrating Hands (Indulge), Energy Boost Massage (Invigorate), Nail Shine (Renew), and more.
There are also 50- or 80-minute massages, cleansing facials, nail services, to name a few. Offerings specific to Spa by JW Austin include local treatments inspired by Austin’s culture and locale, including a bourbon brown sugar scrub down followed by a hydrating honey glaze, as well as a Bourbon Cowgirl/Cowboy Pedicure and Bourbon cocktail during the treatment.