WHEELING, IL—James Bell, CEO of Protect-A-Bed, a supplier of mattress products, has appointed John Rachid as president of the company.
“After a comprehensive executive search process, I am very pleased to name a proven leader and highly qualified individual of John’s caliber to be the Protect-A-Bed President. John is a well-respected industry executive with a winning track record. He has a solid history of building strategic relationships with retailers and a proven ability to develop high-performance teams. We are confident that his expertise in these key areas will add significant value to our retail partners and Protect-A-Bed.”
Rachid has more than 24 years of experience in the bedding and furniture industry. He spent most of his career as group VP of national accounts for the Serta brand and most recently as executive Group VP of sales at Serta Simmons Bedding (SSB). At SSB, John was instrumental in establishing and growing several key channels of distribution and maintaining a number-one market share position for his brands in these channels.
“Protect-A-Bed is an outstanding company with great innovative products, vision and leadership. For years, I have been very impressed with James Bell’s focus on building strong brands, his passion and the relationships he has developed with retailers based on vision and value,” said Rachid. “I am honored by James’ confidence in me as the next leader of this innovative company and I look forward to working with the entire Protect-A-Bed team to build upon the company’s strategy and drive continued growth with long-term value for the benefit of all our retailers.”