ARLINGTON, VA—Interstate Hotels & Resorts, a U.S.-based global hotel management company, has named Emily Lynn as SVP, global and strategic accounts; Sherry Serio as SVP, sales and marketing; and Patrick Beron as SVP, sales and marketing. Serio and Beron have executive regional roles in the full-service hotel division.
Together, all three sales professionals provide a wealth of knowledge in sales and marketing, furthering Interstate’s commitment to growth as a world-class sales organization, according to the company.
With a 20-year tenure at Interstate, Lynn began her career at a hotel restaurant, working her way up through operations and front office to revenue management and ultimately as director of sales and marketing. In 2011, Lynn was promoted to VP, global sales and strategic accounts for Interstate, building the company’s strategic accounts department from the ground up, leading her team and creating a competitive advantage, according to the company.
An industry veteran, Serio brings to her role as Interstate’s SVP of sales and marketing the knowledge and background of pre-opening activation, residential components and increasing property awareness. In this role, she will be responsible for leading the sales and marketing efforts for a portfolio of luxury independent and premium-branded hotels owned by private and publicly traded real estate investment companies. Prior to joining the Interstate team in 2013 as VP, Serio held the role of director of sales and marketing at the W on Ft. Lauderdale Beach and previously held positions with Marriott, Starwood, Nikki Beach Hotels and Trump Hotels & Resorts.
Beron, a veteran sales and marketing professional, returns to Interstate bringing his comprehensive experience as a sales and marketing leader in hospitality to his role as SVP of sales and marketing. Beron worked with Interstate early in his career as a director of sales, and has most recently acted as VP of sales and marketing for Millennium Hotels in New York City. Previously, Beron held several regional sales and corporate leadership positions with Wyndham Worldwide, as well as other management companies.
“The appointments of Emily, Patrick and Sherry represent the momentum elevating Interstate Hotels & Resorts to a leading position within the hospitality industry,” said George Brennan, EVP of sales and marketing, Interstate Hotels & Resorts. “Their commitment and success will span into their new roles, and we look forward to their continued growth and leadership with Interstate.”