LONDON—InterContinental Hotels Group is set to add five new Holiday Inn and Holiday Express hotels to its growing presence in Germany.
Having signed 4,000 rooms, 24 hotels, within the first half of the year, this is the company’s best signings performance since 2008, according to the company.
The new developments will be in three federal states across the country and reflect IHG’s successful strategy in the region, one of the key drivers working with Multiple Development Agreement (MDA) partners to place properties in the right locations where there is guest demand.
Germany is one of the top 10 regions for inbound travel in 2016, and domestic travelers are increasingly choosing to stay at midscale brands, fuelling demand for Holiday Inn Hotels & Resorts, an engine of growth for IHG, according to the company.
“The German hotel market is accelerating at pace and we are well-positioned to take advantage of the appetite for branded growth. 57% of the market is unbranded, so there is a lot of opportunity for IHG to add value with our international brands,” said Robert Shepherd, chief development officer, Europe, IHG. “Several of our signings in the last few months have been with long-standing partners of IHG, who have signed multiple development agreements with the company. It’s a great start as we head into this quarter.”
The signings are confirmed to develop properties within the following regions:
As part of the MDA signed with long-standing partner TriStar, who will be the owner and franchisee of the hotel, Holiday Inn Express Pforzheim will be a new-build featuring the brand’s next-generation design. The 140-room hotel, set to open in late 2019, will be situated between Karlsruhe and Stuttgart in Germany.
The Baden-Wuerttemberg area will see two additional Holiday Inn brand family hotels within Mannheim Germany. Holiday Inn Mannheim City–Hauptbahnhof is located outside the Mannheim train station and close to the city center, financial district and University of Mannheim. It will open in 2018 and has been signed in conjunction with MDA partner Primestar.
Holiday Inn Express Mannheim will be located within Mannheim City Center. Owned and franchised by MDA partner Foremost Hospitality, the new-build hotel will have 160 rooms and feature next-generation design.
In Bavaria, The Holiday Inn Express Regensburg will be constructed with Hubert Haupt Immobilienmanagement GmbH. Success Hotel Management GmbH, an MDA partner who has already licensed four other Holiday Inn Express hotels, will franchise the hotel.
Holiday Inn Express Regensburg will form part of a new development retail and office site and also offer the next-generation design in each of the 182 rooms and public areas. The hotel will open in late 2017.
Franchised by TriStar, Holiday Inn Express Oberhausen will feature the brand’s new design scheme and is set to open early 2018. The hotel will have 140 rooms and will be located in the North Rhine-Westphalia region of Germany.
IHG has 64 hotels in Germany and 33 in the pipeline, including 53 Holiday Inn brand family hotels open with 32 in the pipeline.