BARCELONA—IHG has signed a franchise agreement with Hotel Fira S.A.U to open its first Crowne Plaza located here—Crowne Plaza Barcelona Fira Center. The hotel will open during the first quarter this year.
The hotel is less than 100 meters away from the Fira Barcelona Convention Center, next to Plaza Espana Square. The property will be converted from an existing building to a 270-room hotel complete with a new wellness center, a fitness room and a VIP club lounge.
Hylko Versteeg, IHG’s development director for Spain and Portugal stated, “Barcelona is a key city for us in Europe and our Crowne Plaza brand is absolutely the right fit for this area. The property’s fantastic facilities and central location will provide the hotel with a competitive advantage and Hotel Fira S.A.U is the perfect partner to help IHG continue to grow in Spain.”
There are currently 82 Crowne Plaza properties in Europe with a further 12 in the pipeline due to open in the next three to five years.