NEW YORK—InterContinental Hotels Group (IHG) and LRR Holdings LLC opened the Crowne Plaza HY36 Midtown Manhattan. As the newest Crowne Plaza property, the design-centric newcomer currently holds TripAdvisor’s number one spot for New York City hotels, according to the brand.
Located at 320 West 36th St. and proximate to the Javits Center and Hudson Yards neighborhood, the property has adopted the brand’s newly introduced Guest Love Essentials, including premium pillows, newly designed collateral and the Momentum by Timo Weiland uniform collection for hotel team members. In addition, the property has complimentary WiFi throughout the hotel with IHG Connect, in-room coffee stations, power everywhere and a fitness center.
“The opening of the Crowne Plaza HY36 Midtown Manhattan marks yet another milestone in the Crowne Plaza Accelerate transformation journey for the brand,” said Eric Lent, VP, Crowne Plaza, Holiday Inn and F&B solutions, the Americas, at IHG. “The level of planning that went into this new modern property is staggering, and guests are sure to be wowed by every last detail.”
Designed by architecture firm Stonehill Taylor, the hotel has a new modern industrial facade inspired by the surrounding neighborhood’s transportation centers. Emulating nearby mega hubs such as Penn Station, the Lincoln Tunnel, and Grand Central Station, concrete columns running the height of the atrium complement the five 50-ft.-tall cascading light fixtures that are visible both indoors as well as from passersby.
Supplementing the architecture, K&Co aimed to create a modern, yet welcoming design throughout. From the common areas to the guestrooms, natural materials meet vibrant colors and structured patterns. Guestrooms are custom designed with functionality in mind and have hidden elements such as retractable bed lights and wireless charging stations alongside an expansive work desk.
For dining, TGA (The Great American), a new restaurant concept, will be unveiled on the ground floor. The destination restaurant will serve American fare with a twist, offering dishes such as salmon crudo and wagyu burgers.
In addition, there is 1,290 sq. ft. of flexible meeting space and two meeting rooms, the Hudson and Midtown Board Room. Located on the ground floor, guests can utilize the 24-hour business lounge, which has unlimited WiFi access and a printer, copier and scanner all in one.