CHICAGO—Hyatt has completed sale of Exhale Enterprises LLC, which includes spa and fitness brand Exhale to E-HALO Holdings, LLC in partnership with Integrity Square, LLC, an advisory firm and growth equity investor in the health, active lifestyle and outdoors sector based in New York City.
Hyatt acquired the brand in 2017. The acquisition price was not disclosed.
The current Exhale management team will be bolstered by industry executives who have strong experience in building, managing and operating upscale, high-energy, high-amenity health clubs, according to the companies. This new group brings significant expertise in multi-unit real estate development and fitness/wellness programming, as well as strong financial acumen to further solidify Exhale’s brand position.
Since acquiring the brand in 2017, Hyatt has learned a tremendous amount from the Exhale network, which has greatly informed Hyatt’s holistic well-being strategy focused on how guests and colleagues feel, fuel and function, the company reports. Heading into a post-COVID environment, Hyatt and Exhale are continuing their alliance via the World of Hyatt loyalty program, allowing World of Hyatt members can continue to earn and redeem points for in-studio fitness classes and spa therapies at participating Exhale locations.