ATLANTA—Hospitality Lodging Systems (HLS), which assumed sole world-wide franchising and management of the Budgetel brand on Nov. 1, is launching a new soft brand called Haven Hotel in early 2015.
“As part of a very strong response to the renewed Budgetel brand, we have had considerable interest from owners in the United States, plus also in China and India, who are looking for a support network that offers more flexibility than existing franchise options,” stated Doug Collins, chairman/CEO of HLS.
“With the Haven brand, we can provide an alternative affiliation and identity for properties, especially independent hotels, who want to plug into the established resources of HLS, notably our revenue- and reservation-management systems,” he added.
Properties will be able to either use the Haven name alone or retain their existing name and add a tagline that describes it as “a Haven Hotel.”