TUCKER, GA—Hospitality International Inc., a franchisor of conversion and new-build hotels for economy lodging, has announced “Hihotels by Hospitality International” as its renamed umbrella for Red Carpet Inn, Scottish Inns, Master Hosts Inns, Downtowner Inns and Passport Inn.
Additionally, the company will rebrand its direct-booking website from Bookroomsnow.com to stayhihotels.com. This will help to consolidate the brands and strengthen their recognition among consumers and hoteliers in a competitive market, according to the company. The new identity will provide an improved focus on its position in the ever-changing hospitality landscape.
“Hihotels is an exciting change for our organization,” said Jim Bloodworth, president, Hospitality International Inc. “We are building great momentum by expanding franchisee services and development opportunities. Our new identity is just one more way we are working to grow the success of our business and continue to drive forward in a positive direction.”
Gary Gobin, director of operations, added, “Our rebranding follows the launch of the assurance and marketing program (AMP) in 2019, which was the first step in reinventing the way we do business. We will continue to use the original bookroomsnow.com website, but anticipate the launch of a whole new experience sometime in the fourth quarter of 2020.”