LOS ANGELES—Hospitality industry executives will join together again at this year’s Americas Lodging Investment Summit (ALIS) to draw attention to the national epidemic of drug and alcohol addiction.
More than 200 hotel executives will rappel down 26 stories of the JW Marriott Los Angeles L.A. LIVE from January 22-24 to benefit Shatterproof, a national nonprofit dedicated to reducing the devastation that addiction to prescription drugs, illicit drugs, and alcohol cause to families, and ending the stigma of those affected by this disease.
This “Shatterproof Challenge” aims to help end the stigma and suffering of those affected by addiction, and to raise funds to prevent and treat the disease. Leaders of the hospitality world marked the industry’s unity around Shatterproof founder, Gary Mendell, a former hotelier (chairman of HEI Hotels & Resorts), whose son Brian lost his life to addiction in 2011.
“I am blown away by the incredible support of the hotel industry,” said Mendell. “I am so grateful that these individuals showed their commitment to our we are stronger than addiction motto.”