ATLANTA—Holiday Inn has unveiled its newest marketing campaign: Smiles Ahead. The new campaign attempts to demonstrate how the Holiday Inn brand delivers the joy of travel to all and is redefining expectations for travelers through an unparalleled service culture, according to the brand.
Smiles Ahead television advertising, launching today, features a girl traveling with her family and her beloved stuffed bear, which the hotel staff embrace as a special guest. The multimillion-dollar television, digital and experiential campaign—developed in collaboration with Ogilvy & Mather, Weber Shandwick and Mindshare—will appear on network TV and cable, Spanish language cable and across the Holiday Inn brand’s various digital platforms—including the brand’s Joy of Travel blog.
The song featured in the commercial, “You’ve Got a Smile,” is written and performed by Nashville artist Daniel Ellsworth. The song will be released in the near future via Soundcloud, Facebook, Bandcamp and YouTube as well as on Spotify and iTunes.