ATLANTA—IHG launched its Holiday Inn’s #JourneyOnContest via Instagram as part of the brand’s Journey to Extraordinary campaign. The Holiday Inn brand wants consumers to share photographs that tell the story of their travels, past or present, in order to win the chance to start their next one.
“Millions of people come through the doors of Holiday Inn hotels every year, each with a unique story to tell. We wanted to give consumers a way to share their stories with the world and inspire others, which is why we launched the #JourneyOnContest,” said Maurice Cooper, VP, Holiday Inn Brand, Americas. “From graduation day to starting your own business, every single journey is an extraordinary one. The Journey to Extraordinary campaign continues to be the perfect platform to celebrate the personal journeys of our guests and hopefully spur new ones along the way.”
The Holiday Inn brand has commissioned three influential Instagram photographers to serve as artistic inspiration for consumers during the #JourneyOnContest. Photographers Kyle Kuiper, Laura Stephens, and Scott Borrero will set out on road trips virtually taking consumers with them from one stop to the next. Over the course of four weeks, the photographers will each spend five days traveling across the U.S. and Canada visiting Holiday Inn and Holiday Inn Resort hotels to capture the stories of guests they meet along the way, and their own personal journeys from the road.
In addition, now through October 17, 2014, eligible participants who share their extraordinary journeys on Instagram with the hashtag #JourneyOnContest will be entered to win one of 26 free room nights being given away to any Holiday Inn hotel in the world every day of the sweepstakes. Consumers can enter the #JourneyOnContest in three easy steps:
- Take a photo capturing their own personal journey
- Share via Instagram and use the hashtag #JourneyOnContest
- Add a caption that further tells the story behind the journey
- All photos shared on Instagram by our team of photographers, and those submitted by consumers, will aggregate on the brand’s microsite.