MCLEAN, VA—Hilton Honors has partnered with rideshare company Lyft to allow its loyalty members to earn Hilton Honors points whenever they ride with Lyft. And in a first for the hospitality industry, later this year members will also be able to redeem Hilton Honors points for Lyft credits.
By linking their Hilton Honors and Lyft accounts at HiltonHonorsLyft.com, members will automatically earn points whenever they take a Lyft throughout the U.S. and select cities in Canada.
Through a common spirit of innovation, the companies report, this partnership will expand beyond earning and redeeming points and will look to improve the customer journey for travelers through digital products, new categories and experiences.
“Today marks day one of this first of its kind partnership,” said Mark Weinstein, SVP/global head of customer engagement, loyalty and partnerships at Hilton. “Allowing members to earn points on Lyft rides is just the start. We look forward to working with Lyft and finding even more ways to evolve the partnership, offering greater flexibility and more useful, relevant ways to engage with our members when they’re traveling and in their everyday lives at home.”
Hilton Honors members will earn three points per $1 spent on Lyft rides and two points per $1 on Lyft shared rides, for a total of up to $10,000 in Lyft spend per year. Later this year, members will be able to redeem their points for Lyft credits. Nearly 90% of Hilton hotels in the U.S. and Canada are located in areas that Lyft operates, making it easy for Hilton Honors members to take advantage of Lyft’s wide reach when they’re on the road.
“From the very beginning, the hospitality sector has inspired much of the innovation that is at the core of Lyft’s business,” said David Baga, Lyft chief business officer. “Together with Hilton, we’re excited to make the travel journey more rewarding than ever through our unique, integrated loyalty program—bringing benefits to our riders that they can’t find anywhere else.”