Hansgrohe-North America Hires Director Of Marketing

ALPHARETTA, GA— Al DeGenova has been named as the director of marketing at bathroom and kitchen fixture company Hansgrohe-North America here. In this newly created position DeGenova will oversee the company’s marketing communications, media, trade show and display initiatives in the U.S. as well as sales promotions, collateral, Internet and training activities. He will report directly to Russ Wheeler, president of Hansgrohe. Before joining Hansgrohe, DeGenova worked for Grohe America for 18 years.