DALLAS–G6 Hospitality LLC, the parent company of Motel 6 and Studio 6 brands in the U.S. and Canada, rolled out the G6 Revenue Optimization Workspace—or G6ROW—to its network of corporate-owned properties and franchisees. G6ROW is a revenue management system that has been exclusively designed for the economy segment to provide near real-time rate and inventory management from any device, anytime, according to the company.
“Gone are the days when property and revenue managers have to be tethered to their desks, pouring over pages of data and spreadsheets to make informed decisions about room rates and inventory allotments,” said Lance Miceli, CMO of G6 Hospitality. “Through a fast, responsive and easy-to-use system, G6ROW provides hoteliers at Motel 6 and Studio 6 with the flexibility and up-to-date information they need to effectively manage their top line from any device, in near real time.”
G6ROW is designed to integrate dynamic pricing functionality with business intelligence through a sophisticated rules engine that is intuitive and user-friendly.
“Designed on a responsive code base, G6ROW brings together in a cloud-based platform a comprehensive view of revenue management allowing operators to manage their property whether onsite or remote,” said Jeff Winslow, CIO of G6 Hospitality.
There are two fully integrated components of the G6ROW platform. The first, a proprietary rate administration module, was designed for maximum efficiency in managing rates, discounts, policies and restrictions and is universally compatible to work together with any property management system. The second component, revenue optimization, integrates near real-time inventory reconciliation between all channels that facilitate true dynamic pricing. “The product’s design allows hoteliers to apply conditional logic or ‘rules’ to maximize their business and comprehensive business intelligence and notifications to help them make better-informed, revenue-based decisions in the moment,” added Miceli.
Since its acquisition by Blackstone in 2012, G6 Hospitality has been undergoing a complete technology overhaul of its platforms, processes and systems to support its network of more than 1,350 corporate-owned and franchisee properties, and G6ROW is a core component of this transformation, according to the company. G6 Hospitality worked with Above Property (Naples, FL) on the development of the G6ROW system.