DALLAS—G6 Hospitality, known for its economy lodging brands Motel 6 and Studio 6 in the U.S. and Canada, is expanding its portfolio to include two new brands in Latin America: Hotel 6 and Estudio 6.
As part of the company’s plan to bring the brands to market, G6 Hospitality signed an area development agreement with Latina Promohoteles, a subsidiary of commercial property developer Promodesa Comercial, which is based in Mexico. Latina Promohoteles plans to open up to 55 new-construction Hotel 6/Estudio 6 properties by the end of 2020 in major cities across Mexico.
“This expansion marks an important time for G6 Hospitality and our brands,” said Jim Amorosia, president and CEO of G6 Hospitality. “Our Hotel 6 and Estudio 6 operations were designed to suit the specific needs of travelers in Latin America. Combined with the expertise of our partners at Promodesa, we are uniquely positioned to successfully launch a compelling new lodging option to travelers in Mexico.”
Each new property will showcase elements of the Phoenix room design featured at Motel 6 and Studio 6 properties in the U.S. and Canada. Some of the features of the rooms include wood-effect flooring, platform beds and flat-screen TVs. Hotel 6 and Estudio 6 rooms will also offer distinct amenities to respond to the needs of the Latin American markets.
“We are thrilled to partner with G6 Hospitality and introduce such iconic American brands and lodging options in Mexico,” said Juan Carlos Gonzalez, VP of Latina Promohoteles. “Lodging is a new focus area for our business, and we see great potential for translating the success of brands like Motel 6 and Studio 6 in the U.S. to the unique needs of Latin American travelers.”
In 2014, G6 Hospitality has opened more than 110 locations throughout the U.S. and Canada, growing its portfolio of hotels to more than 1,200 properties.