Resort and hotel brand Explorar Hotels & Resorts has signed an exclusive master franchise agreement with hotel management company, Stand Out Hotel Group. The agreement will see the targeted growth and development of the Stand Out Hotel Group within Central America, Mexico and the Caribbean over the next five years.
Stand Out Hotels is a full-service third-party hotel management company offering customized services to owners and developers in the region. The Stand Out Hotels and Residences Collection represents a handpicked collection of more than 100 properties in over five countries across the globe, including brands such as The Mantra Collection and Vibe Hotels. Partnering with Explorar Hotels & Resorts will allow Stand Out Hotels to offer a new and unique international brand to the region’s travelers and hotel owners, the company reports.
“This continued growth and exciting development shows that Explorar Hotels & Resorts’ experience-driven and social travel ethos really is gaining momentum in this new travel era we are in,” said Scot Toon, COO, Explorar Hotels & Resorts. “We’re delighted to partner with Stand Out Hotels with a master franchise arrangement to develop further into these beautiful and experience-driven locations of Central America, Mexico and the Caribbean.”
George Moreno, VP, brand and implementation, Stand Out Hotels Group, added, “This alliance includes several business initiatives focused on strategically combining Explorar Hotels & Resorts ́ knowledge of the Asian and European markets with the experience in sales, marketing and distribution that Stand Out Hotels Group has in the Canadian, American and Caribbean markets.
Explorar Hotels & Resorts launched earlier this year with its first property, Explorar Pawapi Koh Mook, located in Southern Thailand on an untouched, pure island paradise, followed soon after by the announcement of Explorar Treehouses El Nido, designed by designer and artist John Underwood and slated to open in 2024.