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Home » Element Brand Expands Portfolio with Adaptive Re-Use Project in Dallas
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Element Brand Expands Portfolio with Adaptive Re-Use Project in Dallas

By Hotel BusinessMarch 17, 20162 Mins Read
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STAMFORD, CT— Starwood Hotels & Resorts Worldwide, Inc. will expand its portfolio of Element Hotels with an adaptive re-use project in Dallas. Set to open in July 2018, Element Dallas East is one of six new Element hotels opening in Texas in the next three years.

Located across from Baylor University Medical Center, Element Dallas East has 151 guestrooms. It is the second Element hotel project owned and developed by Atlantic Hotels Group, joining the dual-branded Aloft and Element Dallas Love Field complex opening in early 2017.

“Element Dallas East will give the brand a second terrific location within this bustling metropolitan market and accelerate the growth of our select service portfolio in Texas,” said Brian McGuinness, SVP of specialty select brands for Starwood. “On track to more than double its global portfolio in the next three years, Element offers travelers a bright, energizing environment, great design and everything they need for smart, sustainable living.”

“Element is gaining tremendous momentum in dynamic markets throughout Texas where it is on track to reach at least eight hotels by 2019 with openings slated for Austin, Dallas, Katy and San Antonio,” said Allison Reid, SVP of North America Development, Starwood Hotels & Resorts Worldwide, Inc.

The hotel will transform a seven-storey medical office building located at the corner of Gaston Ave. and Hall St., located across from the Baylor University Medical Center campus.

Brands Eco-Savvy Element Brand Starwood Hotels Resorts Texas
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