AMSTERDAM—Starwood Hotels & Resorts Worldwide, Inc. has signed an agreement with Bari Gruppe GmbH & Co. KG to open the first Element hotel in The Netherlands.
“Following the success of the recently opened Element Frankfurt Airport Hotel, we are proud to expand our relationship with the Bari Gruppe as we introduce the first Element hotel in Amsterdam,” stated Michael Wale, president, Starwood Hotels & Resorts, Europe, Africa and Middle East. “Now that Element is open in Europe, we’re seeing growing guest and owner interest for the brand across the continent, where there is a strong demand for affordable and innovative hotel brands.”
Located at Gelderlandplein in the Zuid area of Amsterdam, Element Amsterdam is an adaptive-reuse project. It will be developed by Kroonenberg Groep B.V.
Each room in the 160-key hotel will feature modular furniture, swiveling flat-screen televisions, desks with open shelving and custom-designed closets. Bathrooms will be spa-inspired, with a rain shower and dual-flush toilet. Rooms will also feature fully equipped, energy-efficient kitchens and the signature Heavenly Bed.
The hotel will also offer guests Motion, a state-of-the-art, 24-hour fitness center, two meeting rooms and a fully equipped business center. In addition, Element Amsterdam will offer a signature all-day dining restaurant and bar.
Other amenities include complimentary WiFi throughout the hotel, the brand’s signature and complimentary Rise breakfast, Relax evening receptions and Restore, a 24/7 grab-and-go gourmet food pantry. Additionally, 24-hour laundry facilities with washers and dryers will be available, along with a range of bicycles to rent.
Starwood currently operates three hotels in The Netherlands: the Sheraton Amsterdam Airport Hotel and Conference Centre and two hotels under The Luxury Collection brand—Hotel Pulitzer, Amsterdam and Hotel Des Indes, The Hague. W Amsterdam will open in fall 2015.