HONG KONG—Cachet Hotel Group and its joint venture partner Drai’s Enterprises revealed expansion plans for Greater China with the unveiling of their first venue, Drai’s Noir, opening at Cachet Boutique Hotel in Shanghai in December.
Drai’s Noir will be located on the second floor of the Cachet Boutique Shanghai Hotel and will include an ultra lounge, exclusive VIP room and a high-energy main room with views of Nanjing Rd.
“Shanghai was a natural selection for our first foray into China,” said Michael Gruber, president and partner at Drai’s. “It’s such a vibrant and cosmopolitan city; we think it’s the perfect spot to launch what will be a string of venues in China that will set a new standard for high end nightlife in Asia.” Founder and creator Victor Drai adds, “Drai’s is an iconic Las Vegas experience and as we envision Drai’s Noir in Shanghai I’m using everything that we know about nightlife and entertaining and distilling it to create an exceptional experience everyone can savor.”
Designed by Victor Drai himself, Drai’s Noir will be comprised of four distinct spaces, the staircase, library, main living room and bedroom.
The CHG/Drai’s partnership is focused on the development and management of Drai’s nightlife brands, both as a standalone venue and within hotels and mixed use developments. The venture plans to open multiple nightclubs, noirs and supper clubs in five new cities per year.