FT. MITCHELL, KY— The new owner of the Tropicana casino in Las Vegas and its sister property in Atlantic City has changed its company’s name to take advantage of the legendary casino’s brand equity. Tropicana Casinos and Resorts, Inc. has replaced Wimar-Tahoe Corp. and the name under which it did business, Columbia Entertainment, as the new name for the corporate entity that owns and operates the properties. “Tropicana has one of the most recognized names in gaming,” said William J. Yung, III, CEO of the privately held casino company and Columbia-Sussex Corp. “We intend to leverage that awareness with a multi-billion dollar investment in the Tropicana brand over the next several years. So, it makes sense for us to unify our identity to take advantage of the brand equity we’ll be creating across the country.” The company’s flagship property in Las Vegas is on its way to becoming a 10,000-room casino, resort and convention destination. When it is completed in 2010, the resort will include a 600,000-square-foot convention facility, five hotel towers including a complete revamp of the original Paradise Tower, and a 100,000 square foot casino floor that will feature the latest in table games and slot products.
