ROCKVILLE, MD—Choice Hotels International Inc.’s Cambria Hotels brand now has 30 hotels open across the United States and more than 70 in the pipeline. Four hotels have opened in 2017 and 10 more will open by the end of the year. In addition, 18 groundbreakings and multiple executed franchise agreements are expected.
Two Cambria properties opened in May, in Los Angeles – LAX and Chicago Loop-Theatre District, following the celebration of two openings in Texas earlier this year in Southlake (Dallas) and McAllen. The Cambria in Newport, RI, also will be opening soon.
Choice Hotels is investing more than $450 million in corporate capital investment to expand the Cambria brand. This strategy includes identifying and purchasing land and buildings in key urban destinations, and leveraging these locations to secure Cambria franchise agreements. In fact, of the nearly 100 hotels that are currently open and in the Cambria pipeline, a third of these properties are a result of land or a building that was identified and secured through Choice Hotels.
Key downtown, urban locations where Choice Hotels is currently seeking partners includes Denver; Austin, TX; Minneapolis; Portland, OR; Seattle; San Francisco; and Boston.