ASHEVILLE, NC—Choice Hotels International Inc. has signed an agreement with franchise partner FIRC Group, Inc., to develop a new Cambria Suites located here. The 141-room Cambria Suites property is expected to open in 2015.
“We continue to experience strong momentum in bringing the Cambria Suites experience to new travelers in new markets, and we’re excited to open our second hotel in North Carolina,” stated Michael Murphy, SVP, Upscale Brands, Choice Hotels International. “The FIRC Group is a phenomenal partner with decades of experience, so we’re confident they’ll deliver the Cambria experience at its best – stylish, modern comfort at a great value.”
Led by Antonio Fraga, Sr., FIRC Group, Inc. has more than 30 years of development experience and a strong presence in the Asheville market. The company owns the Haywood Park Hotel, along with several major retail operations and restaurants.
Designed as a lifestyle hotel brand, all Cambria Suites properties are new-construction. Like all Cambria Suites hotels, the Asheville property will feature other amenities such as Reflect, a contemporary bistro serving a dinner menu, liquor, wine, beer and freshly prepared grab-and-go gourmet salads and sandwiches; a barista bar featuring coffee and a hot breakfast buffet; and Refresh, a fitness center. This property will also have 4,200 sq. ft. of meeting space and a fourth floor bar with a 4,000-sq.-ft. terrace that will be open to the public.