Caesars Entertainment Inc. has revealed a $400-million master plan investment in Atlantic City, NJ, where it owns and operates three resort-casino destinations—Caesars, Harrah’s Resort and Tropicana Atlantic City. The plans include remodeled room towers; freshly appointed interior design elements; enhancements to the casinos’ gaming floors; new dining concepts with acclaimed restaurant partners; and other additions within the next three years. These developments will bolster the city’s position as a Las Vegas-style destination market with a focus on revitalizing the Atlantic City Boardwalk, according to the company. The first phase of the project, a $170-million renovation of guestrooms and suites at Caesars and Harrah’s, will debut this summer.
“Building on our rich, 40-year legacy in the market, we are excited to introduce the new Caesars Entertainment to Atlantic City through our $400-million investment and development plan,” said Anthony Carano, president/COO, Caesars Entertainment. “These exciting plans over the next three years will revitalize Caesars’ brand of hospitality and will continue to position Harrah’s, Tropicana and Caesars Atlantic City as leading resorts in the market. We remain bullish on Atlantic City, and this commitment will further position us for long-term growth and success.”
“My administration has teamed up with corporate, community and government partners in an effort to re-establish Atlantic City as a premier tourist destination in New Jersey,” said N.J. Gov. Phil Murphy. “This $400-million investment in the city supports our focus on growing the economy, continuing to support Atlantic City and creating jobs in our state, and I applaud Caesars Entertainment for leading the recovery effort.”
The room renovations, designed by Interior Image Group, will begin with approximately 600 guestrooms and suites in Caesars’ Centurion and Ocean Towers, as well as Harrah’s Atrium Tower. The towers will offer rooms ranging from 450-700 sq. ft.
At Caesars, the designs will feature a modern Roman aesthetic, drawing inspiration from the local Atlantic City scenery, including the beach, ocean and Boardwalk, according to the company. The guestrooms and suites will feature rich hues of blue and cream accent colors, contrasting white and gray tones, and contemporary furniture, including modern bathrooms with oversized showers, mirrors and signature amenities.
At Harrah’s Resort, design inspiration was drawn from the casino’s upscale, yet accessible brand of hospitality with rich elements that are fun, lively and vibrant playing off the resort’s Marina District locale.