Best Western Begins Search for New Agency

NEW YORK Best Western International has parted ways with its agency of more than three years, the San Francisco office of BBDO West, part of the BBDO Worldwide unit of the Omnicom Group. Billings were estimated at $20 million. “They did fine work,” said David Trumble, a spokesman for Best Western in Phoenix, “but as we evaluated our relationship we just felt that it was time to explore our options.” The BBDO campaign carried the theme “Across the street from ordinary.” A review is just getting under way, Mr. Trumble said, so there is no list yet of agencies being asked to take part nor is there a deadline yet for a final decision. (12/11/00) SOURCE: The New York Times