THE WOODLANDS, TX—Two hotels and resorts previously managed under Arizona-based Westroc Hotels & Resorts, the Hotel Valley Ho in Old Town Scottsdale and the Mountain Shadows Resort Scottsdale, have transitioned to Benchmark.
While Hotel Valley Ho and Mountain Shadows Resort Scottsdale will remain locally owned, they have transitioned from Westroc Hotels & Resorts, which Benchmark has acquired, and have joined the Benchmark Resorts & Hotels brand. This transition provides the properties and their associates with several new benefits including stronger financial planning tools; more employment and transfer opportunities; added sales and marketing communications; reporting capabilities; and more channels of commerce.
“Benchmark is very excited to return to this market, expanding our portfolio of experiential and unique destinations,” said Alex Cabañas, CEO of Benchmark. “The Westroc team has created two exceptional resorts that fit perfectly into Benchmark, and the teams we’ve connected with already are a welcome addition to the Benchmark family.”
The partners of Westroc Hospitality, including Scott Lyon, William Nassikas and Pete Corpstein, will be turning their focus and efforts to future development opportunities in the hospitality field. Lyon, who will continue on as an investor with Benchmark, noted, “I see this as an opportunity to provide Hotel Valley Ho and Mountain Shadows Resort with a broader scope of experience and knowledge, giving our amazing team members more options, enhanced benefits, and a way to continue the strong trajectory of growth in the marketplace.”
The Lyon family will continue to own Hotel Valley Ho and co-own Mountain Shadows Resort with Dallas-based Woodbine Development Corporation. The guest experience at both of these properties will remain unchanged with this new partnership.