PORTLAND, OR—B&B Hotels Group has selected the Vertical Booking CRS solution for enterprise-wide, integrated hotel online distribution. With approximately 400 hotels across France, Germany, Italy, Spain and surrounding countries, B&B Hotels has strong growth plans to increase its hotel presence in targeted markets, according to the company.
“B&B Hotels Group is launching a major digitalization project aimed at revamping its technology on cloud-based environments. As a first step and after a thorough analysis of the market, we have decided to partner with Vertical Booking. We are confident that Vertical Booking offers the right products and services for our ambitious project. We see Vertical Booking as a flexible partner involved in the success of B&B Hotels growth,” said Jérôme Destors, group CTO at B&B Hotels.
The Vertical Booking CRS enables distribution of rates and inventory across all online and offline channels, such as direct web booking engine, IDS (OTAs, wholesalers, tour operators), central reservation offices (CRO) and hotel meta-search and GDS. In addition to core distribution competency, the Vertical Booking CRS platform also includes business intelligence and marketing solutions such as a built-in OTA Price Comparison widget, Competitor Rate Checker, a native hotel app for enhanced guest satisfaction, online reputation management and more.